What is this course about?

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimising ad spends and maximising Click-through rate (CTR) and conversion. Djagora’s PPC certification course is tailor-made to educate and train participants in the online marketing discipline of PPC and Paid Search. This curriculum includes nine sections, covering initial comprehensive campaign setup, campaign economics, landing pages, managing campaigns, and advanced PPC concepts.